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Why Drama?




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Article by Siim Einfeldt
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If you were to ask this question from actors or drama schools, they would be telling you that this might be one of the most important assets to learn, it gives a way to learn to figure out the way other people think. The way they communicate and the way they feel. And by the end of the day it helps us to understand ourselves better.

People who have a lot of drama in their lives and are looking for a reason why they shouldn't change a thing and to explain others why it's good, the aforementioned might be a good answer. But if you're like me, and most likely, like most of the people around you, having a lot of drama in your life isn't anything to cherish. Less drama, less problems, less stress. That's what I think anyhow.

And this exact question, "why drama?", is also posed in the teasers of the upcoming all-new advertising campaign for Cars.com. The teasers for the first commercial of the campaign are available at www.cars.com/whydrama, but the commercial itself is set to go live at Super Bowl XLVII, on February 3rd.

"We have heard from car shoppers that buying a new car can be overwhelming, and sometimes even stressful, so our new campaign shows how dealers help car shoppers have a drama-free buying experience by using Cars.com," said Linda Bartman, Cars.com's Chief Marketing Officer. "We think this message is one that will resonate with car shoppers. As has been the case for the last five years, the Super Bowl remains the perfect place to tell our story to an unprecedented audience."

So, why drama?



Disclosure: This post was requested by an advertiser.




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