What do they all have in common? The answer is XV Crosstrek Run.
Subaru of America, marketing and distribution company for Subaru symmetrical all-wheel drive vehicles together with manufacturer of skis, ski boots and skiing accessories, Nordica, have just announced the snowsports season kickoff with the XV Crosstrek Run. What is it all about? Well, two free skiers, namely Luke Hagearty and Liam McKinley will be taking on a journey around the U.S., from coast to coast, hitting the slopes of the major mountain resorts and visiting the related events there.
XV Crosstrek Run was announced in celebration of Subaru and Nordica ongoing partnership via the Subaru-Nordica Service Team. This year it's their 10th anniversary. The entire journey will be filmed by one of the guys, Liam McKinley. The raw video material will then be sent to the best and the brightest students at Champlain College who will package the footage into short videos that will later on be uploaded online to http://www.multivu.com/players/English/59476-xv-crosstrek-run/. So if any of you wants to cover the event on your own blog or publication, that's the url to keep checking. You can also embed the photos/videos easily on your website.
"Subaru and Nordica have worked together for a decade to help build their brands and grow consumer awareness of the incredible products each offers," said Andy Hare from Nordica USA
. "When Subaru announced the unveiling of the all-new XV Crosstrek and explained the target audience, it was instantly clear we could help because it is one that we have been targeting for a few years now."
Beautiful mountain resorts, adventurous free skiing and journey through the U.S. in Subaru XV Crosstrek. Is there any part of it that does not make you jealous?
Disclosure: This post was requested by an advertiser.